Uganda Marketing Excellence Awards 2023 to Celebrate Outstanding Marketing Achievements from Previous Year

BY S D KASULE: Today, Evolve Africa unveiled the third annual Uganda Marketing Excellence Awards (UMEAs) for 2023, themed ‘Celebrating Ideas That Work.’ Building on the success of the previous year, this event is set to shine a spotlight on outstanding marketing achievements.

These awards ceremony is scheduled to take place on December 1st, 2023, at Kampala Serena Hotel, and guests will be distinguished by a red carpet and black-tie dress code, for a glamorous celebration of marketing prowess in Uganda.

Evolve Africa Co-Founder, Shafique Ssemakula, emphasized that the UMEAs will recognize excellence across various facets of the marketing profession, spanning Communications, Advertising, and Public Relations.

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Ssemakula explained, “The UMEAs will explore how well brands, marketers, and their agency partners have leveraged different media channels, both digital and traditional, to create impactful campaigns.”

One notable aspect of this year’s UMEAs is the partnership with I&M Bank Uganda, a leading financial institution in the country. Ssemakula expressed pride in this collaboration, stating, “Our partnership with I&M Bank Uganda marks the beginning of a long-term relationship aimed at fostering growth in the marketing industry.”

Organizations eager to showcase their marketing achievements can submit entries for the UMEAs 2023 at Importantly, participation is open to all organizations that have executed marketing campaigns with the potential to secure an award.

The UMEAs 2023 will introduce new special categories, including the ‘Best ESG Campaign Award,’ ‘Best Not for Profit/Social Good Award,’ and ‘Rising Agency of the Year.’ These additions reflect the evolving landscape of marketing and its impact on society.

The awards categories for UMEAs 2023 include: Advertising Campaign of the Year, Best Use of Partnership Marketing, Best Use of Digital Marketing, PR Campaign of the Year, Best Innovation – New Product/Service/Process Experiential Marketing Campaign of the Year, Best Not for Profit/Social Good Campaign (New), Best ESG Campaign (New), Rising Agency of the Year (New), Agency of the Year, Marketing Campaign of the Year, UMEAs Marketing Pioneer Award.

A distinguished jury of industry experts will oversee the nomination and selection of award winners, and these include Dr. Benedict Mugerwa PhD, Ngulumi Immaculate Nabatte, John Paul Okwi, Rogers Anguzu, Barbra Arimi Teddy, and Jackie Namara make up this panel.

Ssemakula emphasized that the jury’s involvement aims to ensure a professional, credible, transparent, and fair selection process. “The nomination criteria and eventual winners for the Uganda Marketing Excellence Awards 2023 will be based on three key aspects: alignment to strategy, implementation, and impact based on set objectives,” he explained.

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